ENTERPRISE · UX · PLATFORM THINKING

pharis

s. a.

latheef

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Enterprise design consultant specializing in complex SaaS systems. I bridge UX, product strategy, and development to deliver scalable, build-ready solutions for enterprise and high-growth teams.

About Me

I’m a product design leader and design consultant working at the intersection of product strategy, design, and technology. I turn complex business problems into scalable digital products, bringing together strategic thinking, systems design, and technical execution to deliver meaningful product outcomes.

My approach goes beyond interfaces. I work across the product lifecycle, from defining problems and shaping product direction to establishing design systems, accelerating development, and bringing ideas to life.

my mission

I believe great product design is as much about making the right decisions as it is about crafting the right experiences.

I partner with business stakeholders, product teams, and engineers to establish clarity, challenge assumptions, and translate ambitious ideas into practical solutions. By combining systems thinking, design excellence, and emerging AI capabilities, I help teams move faster, make better decisions, and build products that scale.

What i work on

Product Strategy & Leadership
Defining product direction, identifying opportunities, and translating business objectives into actionable product experiences.

Complex Product Architecture
Simplifying enterprise workflows, data-heavy interfaces, internal platforms, and intricate user journeys.

Design Systems & Scalability
Building reusable design foundations that improve consistency, accelerate delivery, and support product growth.

AI & Emerging Technology
Exploring AI-powered experiences, intelligent workflows, and new ways to improve how people interact with technology.

Design-to-Development Execution
Bridging strategy, design, and engineering through rapid prototyping, technical collaboration, and hands-on implementation.

Cross-Functional Influence
Aligning stakeholders, influencing product decisions, and bringing multidisciplinary teams together around a shared vision.

Experience

2025– Current

Pen Pen

Founder

FOUNDER & BUSINESS OPERATIONS LEAD

The Pen Pen Company | Food & Consumer Business

Founded and operate a multi-brand food business, taking ownership of business strategy, product development, customer experience, operations, and commercial performance.

Business Strategy: Developed and operated multiple virtual food brands, shaping their positioning, menus, pricing, and customer proposition.
Product Development: Translated customer preferences and market feedback into product offerings, menu architecture, and pricing decisions.
Operations & Leadership: Coordinated kitchen teams, staffing, suppliers, inventory, and day-to-day execution.
Commercial Ownership: Managed unit economics, food costs, margins, platform commissions, and promotional spending.
Customer Experience: Worked across digital ordering platforms, product presentation, customer feedback, and service quality.
Growth & Experimentation: Tested pricing, promotions, distribution channels, and product offerings to understand demand and improve business performance.

2025– Current

Pen Pen

Founder

FOUNDER & BUSINESS OPERATIONS LEAD

The Pen Pen Company | Food & Consumer Business

Founded and operate a multi-brand food business, taking ownership of business strategy, product development, customer experience, operations, and commercial performance.

Business Strategy: Developed and operated multiple virtual food brands, shaping their positioning, menus, pricing, and customer proposition.
Product Development: Translated customer preferences and market feedback into product offerings, menu architecture, and pricing decisions.
Operations & Leadership: Coordinated kitchen teams, staffing, suppliers, inventory, and day-to-day execution.
Commercial Ownership: Managed unit economics, food costs, margins, platform commissions, and promotional spending.
Customer Experience: Worked across digital ordering platforms, product presentation, customer feedback, and service quality.
Growth & Experimentation: Tested pricing, promotions, distribution channels, and product offerings to understand demand and improve business performance.

2024– 2025

Flutterflow

Enterprise Design Consultant

Enterprise Client Consulting: Worked with ICICI Bank, Federal Bank, Canara Bank, and Globe Network to support the design and development of scalable digital products.

Design Systems: Helped enterprise teams build and improve scalable design systems using FlutterFlow, promoting consistency and reusable UI components.
Design-to-Development: Bridged the gap between design and engineering by translating design concepts and systems into practical, buildable implementations.
Product Discovery & Presales: Led design discovery, presales demonstrations, and proof-of-concept development to communicate product capabilities and validate enterprise use cases.
Complex UX & Workflows: Designed enterprise-grade dashboards, internal tools, and complex user workflows tailored to business requirements.
Team Enablement: Advised teams on design practices and platform capabilities to streamline implementation and accelerate product delivery.

2024– 2025

Flutterflow

Enterprise Design Consultant

Enterprise Client Consulting: Worked with ICICI Bank, Federal Bank, Canara Bank, and Globe Network to support the design and development of scalable digital products.

Design Systems: Helped enterprise teams build and improve scalable design systems using FlutterFlow, promoting consistency and reusable UI components.
Design-to-Development: Bridged the gap between design and engineering by translating design concepts and systems into practical, buildable implementations.
Product Discovery & Presales: Led design discovery, presales demonstrations, and proof-of-concept development to communicate product capabilities and validate enterprise use cases.
Complex UX & Workflows: Designed enterprise-grade dashboards, internal tools, and complex user workflows tailored to business requirements.
Team Enablement: Advised teams on design practices and platform capabilities to streamline implementation and accelerate product delivery.

2023 – 2024

Bonito Designs

UX / Product Designer

Core Product UX: Designed core user experiences for an interior design platform, spanning customer-facing applications and internal business tools.

Project Tracker: Designed workflows to improve project visibility, coordination, and tracking across teams.
Quality Check App: Developed UX for quality inspection processes, helping teams standardise checks and streamline operational workflows.
Bonito Customer App: Designed customer-facing experiences to simplify interactions, improve usability, and support the end-to-end customer journey.
Design Intelligence: Developed the initial prototype for a design intelligence platform, exploring AI-driven capabilities and new product experiences.
Analytics & Optimisation: Built analytics dashboards and refined conversion funnels to improve decision-making, operational efficiency, and customer experience.

2023 – 2024

Bonito Designs

UX / Product Designer

Core Product UX: Designed core user experiences for an interior design platform, spanning customer-facing applications and internal business tools.

Project Tracker: Designed workflows to improve project visibility, coordination, and tracking across teams.
Quality Check App: Developed UX for quality inspection processes, helping teams standardise checks and streamline operational workflows.
Bonito Customer App: Designed customer-facing experiences to simplify interactions, improve usability, and support the end-to-end customer journey.
Design Intelligence: Developed the initial prototype for a design intelligence platform, exploring AI-driven capabilities and new product experiences.
Analytics & Optimisation: Built analytics dashboards and refined conversion funnels to improve decision-making, operational efficiency, and customer experience.

2023 – 2023

Bonito Designs

Innovation Designer (Product)

Internal Product Innovation: Redesigned internal workflows and documentation systems to reduce bottlenecks across design and delivery teams.

Workflow Optimisation: Improved operational processes and handoffs to streamline project execution and improve team efficiency.
Design-to-Production: Refined interaction models, templates, and internal tooling to create smoother transitions from design to implementation.
Cross-Functional Collaboration: Partnered with product, engineering, design, and operations teams to translate business needs into practical product solutions.
Scalable Design Processes: Established reusable patterns and documentation practices to improve consistency and support adoption across teams.

2023 – 2023

Bonito Designs

Innovation Designer (Product)

Internal Product Innovation: Redesigned internal workflows and documentation systems to reduce bottlenecks across design and delivery teams.

Workflow Optimisation: Improved operational processes and handoffs to streamline project execution and improve team efficiency.
Design-to-Production: Refined interaction models, templates, and internal tooling to create smoother transitions from design to implementation.
Cross-Functional Collaboration: Partnered with product, engineering, design, and operations teams to translate business needs into practical product solutions.
Scalable Design Processes: Established reusable patterns and documentation practices to improve consistency and support adoption across teams.

2019 – 2022

Homelane/Bonito Designs

Interior Designer

End-to-End Project Delivery: Owned interior design projects from initial discovery and concept development through execution and final delivery.

Cross-Functional Coordination: Collaborated with sales, operations, and on-site teams to align design intent with budgets, feasibility, and execution requirements.
Design Documentation: Developed detailed layouts, specifications, and presentations to communicate design decisions and minimise execution errors.
Project & Milestone Management: Coordinated project timelines, tracked milestones, and managed dependencies to keep delivery on schedule.
Customer Experience: Improved client communication and design presentations to create a clearer, more structured decision-making process.

2019 – 2022

Homelane/Bonito Designs

Interior Designer

End-to-End Project Delivery: Owned interior design projects from initial discovery and concept development through execution and final delivery.

Cross-Functional Coordination: Collaborated with sales, operations, and on-site teams to align design intent with budgets, feasibility, and execution requirements.
Design Documentation: Developed detailed layouts, specifications, and presentations to communicate design decisions and minimise execution errors.
Project & Milestone Management: Coordinated project timelines, tracked milestones, and managed dependencies to keep delivery on schedule.
Customer Experience: Improved client communication and design presentations to create a clearer, more structured decision-making process.

2017 – 2018

Santusht Soul Space/THE

Architectural Intern

Supported architectural design and documentation through CAD drawings, 3D visualization, and site coordination. Assisted senior architects with execution-ready drawings, research, and workflow organization.